VIV Asia 2023 concluded successfully as a solid platform for B2B international business. Over three days, the show in Bangkok, Thailand, facilitated face-to-face interactions, networking, knowledge-sharing, and a lively marketplace. With 47,527 visitors from 112 countries, the event maintained its consistent attendance and even slightly outnumbered the previous edition. Despite global circumstances and three years of Covid 19 restrictions, the show’s international appeal for the Feed to Food industry remained clear, confirming its significance as a World Expo.
More than 1,186 exhibitors from 57 countries representing five continents showcased the latest developments in their respective sectors in the three Challenger halls at Thailand’s mega-venue IMPACT, totaling more than 31,544sqm of exhibiting space. Furthermore, the co-location with Meat Pro Asia, the premier trade platform for meat processing and packaging solutions, consolidates the Feed to Food industry under one roof. The animal protein industry reacted positively to this powerful co-location, resulting in a large turnout.
This achievement marks yet another significant milestone in the VIV global series of events. “VIV Asia is the first VIV show in 2023, and it represents – rightly so – our goal to connect markets and enhance industry trade both locally and globally,” said Birgit Horn, Managing Director of VIV Worldwide, during the event.
“It’s always encouraging when a new trade show is well received, and this was certainly the case with the inaugural Meat Pro Asia,” says Mr Richard Li, Executive Director, Messe Frankfurt (HK) Ltd. “More importantly, it was encouraging to see a high number of energetic business discussions taking place throughout the fairground.